On travel abroad, in a new city, not sure what to eat? Familiarity when developed properly breeds loyalty. Tim Horton's timbits, Swiss Chalet's Chicken Dinners, McDonald's Fries, Coca-Cola Classic, Colgate toothpaste - have all become household names and when one travels to foreign lands where they are unfamiliar with the food, the language, driving on another side of the road, appropriate behaviour in business, they become rattled and yearn for something that's familiar. This is where loyalty to known brands come to play.
As organisations try to have global reach, sometimes revenue streams prevent themselves without much effort. Ketchup and paying for a pack in fast food chains in Germany is a fact. So the average consumer would have a couple of choices: (1) pay for it (2) bring packs (a bottle) from home/office (3) bring food to home or office where they can enjoy it without the extra cost. The latter options provide an opportunity - since they are going to be buying a bottle anyway, why not have the brand attached? Ergo the McDonald's Ketchup. Would this have worked in North America where we can get as much of it as we want without paying for each pack? Maybe not. (Remember the Green and Purple Ketchup? I've not seen that in my Dominion or Sobey's shelves in Toronto, what happened to that?)
Do you have a new revenue stream? How did you realize that it was something you could market? Do tell.
